# Thorium Digital

> Thorium Digital is a digital agency that helps digital leaders get complex website and MarTech work out the door with clarity, control, and low drama. The agency designs, builds, and manages digital experiences for enterprise and growth-stage brands — specializing in work that is genuinely hard to execute: multi-brand consolidation, global rollouts, platform migrations, and post-merger integrations.

Thorium Digital was co-founded by Willie Chiu and has locations in New Jersey (US), London (UK), and Chandigarh (India). The agency holds Certified Minority Business Enterprise (MBE) status (certified since 2016, renewed to 2027). Thorium is a Vercel Silver Partner and a certified Vercel Solution Partner, and a Webflow Enterprise Partner.

## What Thorium Does

Thorium connects strategy, infrastructure, and execution across brands, markets, and teams so digital programs move faster and scale better. Core capabilities:

- Multi-Brand Web Consolidation and Platform Migrations — consolidating fragmented brand websites into one scalable, compliant platform
- Global Expansion and Localization Systems — repeatable systems for expanding into new markets with localized, compliant digital experiences
- Post-Merger Brand Integration — onboarding newly acquired brands into existing digital ecosystems without losing equity
- Website Modernization and Self-Serve Editing — modernizing websites so marketing teams can publish without developer bottlenecks
- Campaign Activation and Brand Experience — campaign-ready microsites and digital experiences built for speed, consistency, and compliance
- Analytics, SEO, and Compliance Governance — GA4, OneTrust, WCAG 2.2, SEO baseline audits, dashboards, governance frameworks
- Where to Buy and DTC Revenue Journeys — high-converting locator and DTC experiences for global brands

## Sectors Served

Beverage alcohol and spirits, CPG, AI and MarTech, crypto and digital assets, technology, robotics, fintech, healthcare.

## Key Clients and Proof Points

- **Diageo**: 11+ year Agency of Record relationship. 50+ brands managed. Worked through 4 major digital ecosystem changes and recently supported migration for 20+ websites to the latest digital platform. Close to 1,500 projects delivered. Two client-given awards: Diageo Operational Excellence Award (2025) and Diageo Diversity Excellence Award (2019). Neither was applied for. Both were awarded by the client. Brands include Baileys, Don Julio, Casamigos, Smirnoff, Tanqueray, Ketel One, Crown Royal, Captain Morgan, Bulleit, Talisker, and many others.
- **Galaxy Digital**: 4+ year relationship. 6 websites delivered across Galaxy.com, Galaxy Ventures, Galaxy Asset Management, Galaxy Fund Management, and Constellations.
- **RAD Intel**: 4 product launches across the holding company's AI, SaaS, and healthcare portfolio — radintel.ai, Lickly, RAD Amplify, and Altivera Vision.
- **Other notable clients**: Popeyes, Altaris Capital, Mesh, Axios, Qdoba, Nirvana Money, Klover, Lafayette 148, Samsung, Columbia University, Burberry.

## Partners

- Vercel — front-end cloud platform. Silver Partner and certified Vercel Solution Partner (certified across Vercel platform delivery, advanced Next.js development, and Vercel AI Cloud capabilities).
- Contentful (Silver Partner) — headless CMS, used across the Diageo portfolio, Galaxy Digital, RAD Intel, and others
- Algolia — search and discovery, implemented at Smirnoff.com and Guinness.com
- Webflow (Enterprise Partner) — no-code CMS and website builder
- Umbraco — open-source CMS

## Positioning

Thorium's unique advantage: delivering complex digital work with clarity, control, and low drama. The agency is built for projects that are high-stakes, messy, or starting to slip — and for clients who have been burned by agencies that over-promise and under-deliver.

Target buyers: VP of Digital, Director of Digital, CMO, VP Marketing, Head of Digital, Founder, COO at enterprise portfolio brands and growth-stage companies.

Markets served: US, UK, Canada, Ireland, Netherlands, Singapore, Korea, Australia.

## Contact and Presence

- Website: https://thoriumdigital.com
- LinkedIn (company): https://www.linkedin.com/company/thorium-digital
- Locations: New Jersey (US), London (UK), Chandigarh (India)