Don Julio Market Rollout
The situation:
The business needed a scalable solution to support country expansion and capitalize on new market opportunities.
The existing processes required significant manual effort and limited the ability to efficiently support multiple brands and markets. A more streamlined, scalable approach was needed to simplify operations, improve consistency, and reduce compliance and privacy risks across regions.
How we helped.
Introduced Crowdin as a translation integration tool to streamline localization and reduce the manual effort required to launch new markets. By implementing a semi-automated workflow between Crowdin and Contentful, we established a more efficient and scalable alternative to manually copying and pasting translations.
While the approach required additional setup and coordination upfront, it reduced repetitive tasks, improved content management efficiency, and created a more sustainable process for supporting multiple brands and markets. We also oversaw the end-to-end project execution, coordinating workflows and ensuring each new market launched successfully.
Results achieved.
Enabled continued client business growth by successfully supporting expansion into new markets and onboarding additional brands. The scalable localization process created a stronger foundation for future growth, helping the client streamline market entry and support evolving business needs.
Successful delivery and ongoing collaboration strengthened the client relationship, resulting in additional ongoing support work being awarded.