In the bustling world of fintech, Klover emerged with a mission to cater to the younger generation. However, their initial brand identity faced challenges in making a deep, meaningful connection with this youthful audience. They understood that to truly appeal to the digital-savvy and dynamic young people, a more resonant and contemporary identity was crucial.
How we helped.
Delving deep into the psyche of the modern youth, our design team set out to reinvent Klover's brand persona. Embracing motifs of unabashed quirkiness, we began the transformative journey. Utilizing the raw appeal of collages and weaving in unusual, yet captivating imagery, we painted a brand tapestry that wasn't just vibrant—it was a living, breathing entity. Bursting with a plethora of colors and emanating a lively energy, Klover's reimagined identity now stands as a testament to unique design thinking tailored for the next generation.