RAD Intel Platform Modernization

RAD Intel is an AI-powered influencer and creative intelligence company. Its client roster includes Sweetgreen, Hasbro, Omnicom, MGM and Skechers.

Restructuring was part of the plan. RAD Intel started as the operating company behind an influencer search and management platform. Going forward, RAD Intel would be the holding company, and the influencer platform would operate under its own name: RAD Amplify. More companies would join the portfolio over time.

The web infrastructure had to catch up with that plan. RAD Intel ran on HubSpot as its CMS. That works for a single website and stops there. Content could not be shared across properties, and routine changes needed developer skills, so marketing moved at engineering speed.

A holding company that intends to bring in more entities needs the opposite. It needs somewhere new properties can stand up quickly and content built once can be used again.

The calendar was not open either. Investor announcements and a funding round were coming.

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RAD Intel partnered with Thorium Digital.

Requirements came first. Thorium worked with the RAD Intel team to document the current state, the integration points and the dependencies, then brought a migration plan to the CTO. His questions were about fit and reuse: does this stack support where the company is heading, and will content built once be usable across every property.

With approval, two workstreams ran at the same time. The first migrated radintel.ai onto Thorium's DXP+ platform: Contentful, Vercel, Next.js and Algolia, with a component library built for RAD Intel. The second was a redesign, because a holding company needed to say something different from the operating company it used to be.

Content split the same way. Designated legacy content moved across. New content was created for the new positioning, and both landed in the same structure.

The component library came to roughly 25 reusable pieces. That library is what makes this a platform rather than a website. The next property assembles from parts that already exist.

RAD Amplify went onto the same platform as the first portfolio company to follow the holdco site.

Then training. Content editors learned to run their own content without a developer in the loop.

Start to launch, including the design process, took about three months.

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One property became four. RAD Intel had a single website when this started. Three are now live on the platform, with a fourth on deck.

RAD Intel can add a portfolio company to the listing in less than a day, and the team does it without calling Thorium. Migrating a full site is separate work with its own timeline. But the holding company can now reflect a new entity on the same day it is announced. For a business whose news is acquisitions, that timing is the point.

Training started with three content editors. RAD Intel has since built dedicated content teams who manage their own content.

The platform also earned the work that followed. RAD Intel came back to Thorium for Lickly and for a healthcare-focused AI company in the portfolio. Both launched on the same infrastructure rather than starting over.

Support continues past launch. As content editors identify features they need, they request them and Thorium adds them to the platform.