Consumer Brand Commerce & Retail Integration
Improve discovery, where-to-buy, retailer, and DTC conversion journeys for CPG and consumer brands.
Campaign sites get built fast, then become somebody's problem.
Most CPG and spirits brands don't sell much through their own website, but the site still owns the moment a buyer makes up their mind, the exact moment where it all breaks. The store locator takes three clicks too many. The retailer handoff drops all the brand context that built the interest. DTC asks for more effort than it removes. A quarter ends, someone asks what the site contributed to sales, and no one knows. We help consumer brand teams fix the path from discovery to purchase and make it measurable, across where-to-buy, retailer, DTC, and e-commerce.
Problems We Solve
Lost High-Intent Traffic
Visitors arrive ready to buy and leave without a next step
Clunky Where-to-Buy
Locator tools that add friction at the exact moment internet peaks
DTC Friction
A direct channel that makes buying harder instead of easier
Disconnected Retailer Journeys
Handoffs to retail that lose the true brand context along the way
Incomplete Tracking
GA4 and attribution gaps that leave the reporting full of gaps
Missed First-Party Data
Buyers show intent without anyone capturing it
No Downstream Visibility
No way to connect site activity to what sold at retail
Underused E-commerce
Shopify setups doing a fraction of what they really could
Unprovable Impact
Marketing spend that shows activity in the dashboard, but not a clear path to sales
Lost High-Intent Traffic
Visitors arrive ready to buy and leave without a next step
Clunky Where-to-Buy
Locator tools that add friction at the exact moment internet peaks
DTC Friction
A direct channel that makes buying harder instead of easier
Disconnected Retailer Journeys
Handoffs to retail that lose the true brand context along the way
Incomplete Tracking
GA4 and attribution gaps that leave the reporting full of gaps
Missed First-Party Data
Buyers show intent without anyone capturing it
No Downstream Visibility
No way to connect site activity to what sold at retail
Underused E-commerce
Shopify setups doing a fraction of what they really could
Unprovable Impact
Marketing spend that shows activity in the dashboard, but not a clear path to sales
The last three feet of the journey is where money leaks.
A buyer sees the ad, visits the site, and looks for where to buy. But if the locator is outdated, retailer links are inconsistent, or tracking is incomplete, that interest is hard to turn into a measurable sales outcome. Over time, these small gaps make it difficult to understand which digital investments are actually supporting revenue and where the purchase journey is breaking down.
Our approach. How it works:
Audit
We walk the actual buyer journey across the brand, retailer, and DTC touchpoints and document where intent hits a wall.
Design
Where-to-buy, locator, and conversion flows reworked around how people actually shop.
Integrate
Shopify, retailer feeds, and CRM capture connected so the journey holds and the data lands somewhere useful.
Optimize
A test-and-learn roadmap with clear hypotheses, so changes get measured instead of assumed.
Scale
Wins rolled out across products and markets rather than staying one-off fixes.
Measure
GA4, GTM, and attribution built so the site's contribution to sales is finally visible.
Every workstream. Every outcome.
A journey mapped end to end, a where-to-buy flow that carries traffic instead of losing it, and attribution that finally connects the site to what sold.
Path-to-purchase audit
The real journey mapped across retailer, DTC, and brand, friction points included
Where-to-buy UX and integration
A locator that carries high-intent traffic to a purchase instead of dropping it
Shopify and e-commerce support
A DTC setup turned to convert, and not just to exist
Retailer and DTC journey improvements
Handoffs that keep momentum instead of killing it
CRM and conversion flow design
First-party data captured at the moment it is worth the most
GA4, GTM, and attribution
Tracking that connects site activity to sales outcomes
Test-and-optimize roadmap
Hypotheses, tests, and measured results your team can build on
Agentic commerce readiness
Product data and checkout built for AI agents to find, trust, and complete a purchase
