Consumer Brand Commerce & Retail Integration
Improve discovery, where-to-buy, retailer, and DTC conversion journeys for CPG and consumer brands.
Campaign sites get built fast, then become somebody's problem.
Most CPG and spirits brands don't sell much through their own website, but the site still owns the moment a buyer makes up their mind, the exact moment where it all breaks. The store locator takes three clicks too many. The retailer handoff drops all the brand context that built the interest. DTC asks for more effort than it removes. A quarter ends, someone asks what the site contributed to sales, and no one knows. We help consumer brand teams fix the path from discovery to purchase and make it measurable, across where-to-buy, retailer, DTC, and e-commerce.
Problems We Solve
Lost High-Intent Traffic
Visitors arrive ready to buy and leave without a next step
Clunky Where-to-Buy
Locator tools that add friction at the exact moment internet peaks
DTC Friction
A direct channel that makes buying harder instead of easier
Disconnected Retailer Journeys
Handoffs to retail that lose the true brand context along the way
Incomplete Tracking
GA4 and attribution gaps that leave the reporting full of gaps
Missed First-Party Data
Buyers show intent without anyone capturing it
No Downstream Visibility
No way to connect site activity to what sold at retail
Underused E-commerce
Shopify setups doing a fraction of what they really could
Unprovable Impact
Marketing spend that shows activity in the dashboard, but not a clear path to sales
Lost High-Intent Traffic
Visitors arrive ready to buy and leave without a next step
Clunky Where-to-Buy
Locator tools that add friction at the exact moment internet peaks
DTC Friction
A direct channel that makes buying harder instead of easier
Disconnected Retailer Journeys
Handoffs to retail that lose the true brand context along the way
Incomplete Tracking
GA4 and attribution gaps that leave the reporting full of gaps
Missed First-Party Data
Buyers show intent without anyone capturing it
No Downstream Visibility
No way to connect site activity to what sold at retail
Underused E-commerce
Shopify setups doing a fraction of what they really could
Unprovable Impact
Marketing spend that shows activity in the dashboard, but not a clear path to sales
The last three feet of the journey is where money leaks.
A buyer sees the ad, visits the site, and looks for where to buy. But if the locator is outdated, retailer links are inconsistent, or tracking is incomplete, that interest is hard to turn into a measurable sales outcome. Over time, these small gaps make it difficult to understand which digital investments are actually supporting revenue and where the purchase journey is breaking down.
Our approach. How it works.
Audit
We walk the actual buyer journey across the brand, retailer, and DTC touchpoints and document where intent hits a wall.
Design
Where-to-buy, locator, and conversion flows reworked around how people actually shop.
Integrate
Shopify, retailer feeds, and CRM capture connected so the journey holds and the data lands somewhere useful.
Optimize
A test-and-learn roadmap with clear hypotheses, so changes get measured instead of assumed.
Scale
Wins rolled out across products and markets rather than staying one-off fixes.
Measure
GA4, GTM, and attribution built so the site's contribution to sales is finally visible.
Every workstream. Every outcome.
A journey mapped end to end, a where-to-buy flow that carries traffic instead of losing it, and attribution that finally connects the site to what sold.
Launch coordination and iteration
Someone accountable through go-live and the optimization cycle after
Localization support
Market adaptation inside the system instead of one-off local rebuilds
Compliance and accessibility QA
Consent and legal requirements are handled in the process, instead of in review
Analytics and conversion tracking
GA4 and measurement wired in from day one, and not patched in at launch
Componentized builds
Pieces that scale across campaigns, brands, and markets
Reusable activation templates
Patterns your team owns and can deploy without starting over
Campaign landing pages and microsites
Built fast from a shared framework instead of from scratch every time
Agentic commerce readiness
Product data and checkout built for AI agents to find, trust, and complete a purchase
Test-and-optimize roadmap
Hypotheses, tests, and measured results your team can build on
GA4, GTM, and attribution
Tracking that connects site activity to sales outcomes
CRM and conversion flow design
First-party data captured at the moment it is worth the most
Retailer and DTC journey improvements
Handoffs that keep momentum instead of killing it
Shopify and e-commerce support
A DTC setup turned to convert, and not just to exist
Where-to-buy UX and integration
A locator that carries high-intent traffic to a purchase instead of dropping it
Path-to-purchase audit
The real journey mapped across retailer, DTC, and brand, friction points included
Brand and platform transition
The acquired brand moved into your environment without a forced rebuild or a flattened identity.
Analytics and privacy alignment
GA4, consent, and tracking rebuilt to your standards from day one, so you're not inheriting someone else's measurement setup with no clue on what they mean.
SEO and redirect strategy
Search equity mapped and protected while the transfer happens, so rankings hold through the move instead of dropping and forcing you to spend months clawing them back.
Integration roadmap
A timeline your stakeholders can actually plan around, with the dependencies and risks named up front. Not a best-case sequence that falls apart the first time something real gets in the way.
Digital estate assessment
A real inventory of what you acquired: platforms, SEO position, analytics, compliance state, and who currently owns each piece, before anyone starts making decisions about it.
Operating model for local teams
A structure that works whether the market is run in-house, by an agency, or by a partner
Global-local governance
Clear decision rights and approval workflows, so nobody needs to guess what needs a sign-off
Reuseable templates and components
Local teams build fast from a shared system instead of from scratch
Market-specific UX patterns
Navigation, content, and page structures that flex locally inside a recognizable global frame
Translation and localization workflows
A process that adapts content for the market instead of just converting the words
Localization-ready CMS model
Content architecture built for regional variation from the start, instead of being retrofitted market by market
Global rollout plan
Sequencing and dependencies are laid out honestly, so leadership knows what launches when and why
Editor training and documentation
Your team walks away able to self-serve. That’s the whole point
SEO baseline and analytics setup
Visibility and tracking in place from day one, not retrofitted after launch
Mobile-first UX and Core Web Vitals
Performance fixed properly, not patched until the next rebuild
Reusable templates and components
A component library your team owns and can build from without a developer in the room
CMS migration or restructure
Built around editor workflow, not around what was easiest to configure at launch
Modern front-end build
Next.js, Contentful, Vercel, or the stack that actually fits how your team operates
Website redesign and rebuild planning
A scoped plan before a line of code gets written, so nothing surprises you mid-build
Accessibility and consent compliance
A real check, not a checkbox, so exposure gets caught before it becomes a liability
Pre and post-launch SEO risk reviews
Someone watching the visibility picture before and after every major change
Quarterly visibility roadmap
A plan your CMO can read and sign off on, with meaningful targets
Content gap analysis for AI search
Identifies where competitors are winning AI answers and what it would take to show up instead
GA4, GTM, and conversion tracking
Tracking rebuilt properly so your reporting reflects what is actually happening
Structured data and schema strategy
Content formatted the way search engines and answer engines read it
SEO and AI visibility audit
A clear picture of where you stand in Google and AI search, with a prioritized list of what to fix first
QA, UAT, and post-launch stabilization
Structured testing before go-live and active monitoring in the weeks that follow, until the site is genuinely stable.
Content mapping and CMS structure
Content model designed for the teams who'll use it daily — not just the platform it runs on.
Analytics and GTM continuity
Tag architecture rebuilt for the new platform, not ported from the old one. No gap in the data, no rebuilding attribution from scratch.
Redirect and SEO coordination
1:1 redirect mapping, canonical strategy, and search equity transfer across the full URL set so rankings hold rather than spend months recovering.
Migration planning and site inventory
Full URL mapping, content audit, and stakeholder alignment before a line of code moves.
Single point of accountability
One team owns it. When something breaks or needs to ship, there's no question about who handles it.
Monthly health reporting
Tells leadership what stage things are actually in, not just a list of tickets closed.
CMS support and content operations
Day-to-day CMS management so your team isn't blocked on publishing.
Analytics, GA4, and consent reviews
Regular checks so your data stays clean and legal requirements stay met.
QA, accessibility, and compliance monitoring
Catches issues before they become compliance problems or site outages.
Backlog triage and prioritization
No more guessing what's next in the queue or whose job it is to move it.
Ongoing site management
Active support across the full portfolio, not just whichever site is currently facing issues.