Black Raspberry Launch
Cîroc, 2018
DESCRIPTION
Cîroc Ultra Premium is a vodka distilled from French grapes. The brand is owned by Diageo, but managed by entertainment entrepreneur Sean “Diddy” Combs’s agency Combs Enterprises. We were asked to help ensure a successful digital launch of its Black Raspberry flavor to kick off the 2018 holiday season.
How we helped
As the digital agency responsible for www.ciroc.com, Thorium Digital worked with the Cîroc brand manager to update the Cîroc website in a way that would showcase the Black Raspberry flavor as a must-have addition to holiday (and beyond) parties and bars. We introduced the gorgeous new bottle design, emphasized the fantastic flavor notes and demonstrated the festive cocktail possibilities.
Results
We successfully launched Cîroc Black Raspberry on www.ciroc.com in conjunction with Mr. Combs’s announcement on social media and its simultaneous launch on www.reservebar.com (Cîroc’s eCommerce partner). Learn more about the Cîroc Black Raspberry flavor at https://www.ciroc.com/en-us/vodkas/black-raspberry.
Thorium is a great partner. They worked to deliver effective digital solutions to improve the layout and easy of navigation for our site. They worked well with other agency partners and were flexible in their approach. I have never hesitated to use [them] in our digital projects.
