Enterprise Website Migration & Consolidation
Move complex brand sites onto cleaner, more scalable platforms without losing SEO visibility, analytics continuity, compliance control, or campaign momentum.
Migration is an organizational event, not a technical handoff.
Website migrations affect content ownership, SEO equity built over years, analytics instrumentation, legal sign-off, CMS governance, and the day-to-day workflows brand and marketing teams rely on to operate after launch. Most agencies optimize for the technical move and call it done. The visibility gaps, broken tracking, and fractured approval chains surface weeks later — when the momentum is already gone.
Problems We Solve
Fragmented CMS Platforms
Multiple tools, no single source of truth, editorial chaos
Inconsistent Brand Sites
Regional or product sites that have drifted beyond governance
SEO Risk During Migration
URL restructures and platform changes that threaten organic visibility
Broken Analytics or Event Tracking
GTM configurations that don't survive a platform change
Slow Content Operations
Publishing workflows that take days instead of minutes
Unclear Governance
No clear ownership of content quality, compliance, or publishing standards
Launch Pressure on Stakeholders
Marketing, legal, IT, and brand all want different things from the same platform
Legacy Technical Debt
A platform so heavily patched that a rebuild is cheaper than another fix
Compliance and Consent Gaps
Cookie consent and data handling not migrated safely to the new platform
Fragmented CMS Platforms
Multiple tools, no single source of truth, editorial chaos
Inconsistent Brand Sites
Regional or product sites that have drifted beyond governance
SEO Risk During Migration
URL restructures and platform changes that threaten organic visibility
Broken Analytics or Event Tracking
GTM configurations that don't survive a platform change
Slow Content Operations
Publishing workflows that take days instead of minutes
Unclear Governance
No clear ownership of content quality, compliance, or publishing standards
Launch Pressure on Stakeholders
Marketing, legal, IT, and brand all want different things from the same platform
Legacy Technical Debt
A platform so heavily patched that a rebuild is cheaper than another fix
Compliance and Consent Gaps
Cookie consent and data handling not migrated safely to the new platform
The cost of complexity shows up in unexpected places.
Organic visibility drops. Analytics become unreliable. Launches slip. Development work gets duplicated. As digital ecosystems grow, so does operational risk. Our Solutions help reduce complexity, strengthen governance, and improve performance across the entire digital experience.
Our approach. How it works:
Diagnose
We review the current estate, risks, stakeholders, platform constraints, and business goals.
Plan
We define the migration path, governance model, technical approach, dependencies, and launch criteria.
Deliver and Stabilize
We support build, QA, launch, analytics continuity, and post-launch improvements.
Every workstream. Every outcome.
Each engagement covers the full scope — not just the build, but everything that determines whether the migration holds up six months after launch.
Migration planning and site inventory
Full URL mapping, content audit, and stakeholder alignment before a line of code moves.
Redirect and SEO coordination
1:1 redirect mapping, canonical strategy, and search equity transfer across the full URL set so rankings hold rather than spend months recovering.
Analytics and GTM continuity
Tag architecture rebuilt for the new platform, not ported from the old one. No gap in the data, no rebuilding attribution from scratch.
Content mapping and CMS structure
Content model designed for the teams who'll use it daily — not just the platform it runs on.
QA, UAT, and post-launch stabilization
Structured testing before go-live and active monitoring in the weeks that follow, until the site is genuinely stable.
Related projects
Diageo
Diageo Digital Platform
For over a decade, Thorium Digital has partnered with Diageo, a global leader in premium spirits and liqueurs. Recognizing the need for a more modern and flexible digital foundation, Diageo embarked on a transformative project: the Diageo Digital Platform program.
