Path-to-Purchase & Commerce Journeys
Improve discovery, where-to-buy, retailer, and DTC conversion journeys for CPG and consumer brands.
The Problem We Solve
- Traffic reaches the site but doesn't convert
- Where-to-buy tools are clunky or poorly integrated
- DTC experiences create friction instead of removing it
- Retailer journeys are disconnected from brand content
- GA4, attribution, and conversion tracking are incomplete
- CRM and first-party data capture is missed or underused
What We Deliver
- Path-to-purchase journey audit across retailer, DTC, and brand
- Where-to-buy UX and integration planning
- Shopify and ecommerce experience support
- Retailer, locator, and DTC journey improvements
- CRM capture and conversion flow design
- GA4, GTM, and attribution setup
- Test-and-optimize roadmap with clear hypotheses
Outcome
- Higher conversion across retailer, DTC, and brand journeys
- Attribution you can actually report on
- First-party data capture that compounds over time
- A where-to-buy experience that doesn't leak high-intent traffic
- Clearer view of what's driving downstream sales
- A commerce roadmap your CMO can defend
Our Approach
Audit → Design → Integrate → Optimize → Scale → Measure
Where We've Done This Before
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